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Agricultural high-school students in Obrenovac, Serbia, received lecture to mark the Earth Day within the "Recycling isn’t hassling" project administered by the Belgrade Youth Office, Consecogreen (environmental protection consulting and management company) and Greentech Ltd. Novi Sad (plastics recycling company) on Monday, April 23. Lectures and workshops provided the opportunity for around 100 young citizens of Obrenovac to learn about the importance of post-consumer packaging collection, separation and recycling as well as composting, with further topics encompassing climate change, energy efficiency and other issues of great importance to environmental protection. The lecturers were Ms. Kristina Cvejanov, Greentech PR Manager and Ms. Jelena Vasic, Consecogreen. Greentech donated post-consumer PET packaging bin to agricultural school in Obrenovac for the occasion, with “Eco Yard” association (Udruženje „Eko dvorište“) being responsible for their discharge. Consecogreen and the Belgrade Youth Office acquired organic waste compost bin for the School requirements, and with Recan Fund donating can collecting boxes.

Further lectures were organized for the agricultural high-school students with PK Belgrade boarding school students on Thursday, April 26, and afterwards for the secondary dental school students on Zvezdara, Belgrade during the course of the project. Donated post-consumer PET packaging bins to these schools will be operated by SWIFT cooperative. SWIFT cooperative was formed as part of the SWIFT initiative backed by three Serbian operational United Nations agencies (World Health Organization - WHO, United Nations Office for Project Services - UNOPS and International Organization for Migration - IOM) and includes the implementation of a comprehensive and sustainable approach focused on the determinants of social exclusion, poverty and health among people being the informal waste collectors in Belgrade, Serbia.

Lectures being conducted in three high-schools in the city of Belgrade served not only the purpose of raising young people’ awareness regarding the environmental protection recycling importance, but the economic aspect as well, especially with economic empowerment of society’s vulnerable groups by the means of employment in the waste collecting and recycling industry.